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Branded

R.J. has been helping brands and entities build social media strategy and campaigns for years. He has used his years of experience and expertise to help everyone from brands and companies to government agencies to nonprofits and NGO’s. Below are just a few highlights.

 

R.J. has been helping brands and entities build social media strategy and campaigns for years. He has used his years of experience and expertise to help everyone from brands and companies to government agencies to nonprofits and NGO’s. Below are just a few highlights.

 
 
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ROLLOUT STRATEGY - SNAPCHAT

R.J. was brought on twice as an independent contractor to assist in the rollout for two separate new features to the Snapchat app: a Snap original shopping channel and “pivot” content suggestions on the Discover page. He was responsible for digital asset management as well as the creation and formation of many creator watch lists.

 
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K HEALTH COMMERCIAL - BLOSSOM

R.J. wrote, directed, produced, starred in, and edited in a commercial produced in partnership with Blossom and the K Health app which accumulated millions of hits across Facebook.

 
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SOCIAL MEDIA STRATEGY - #RESISTMARCH

R.J. was not only one of the founding committee members of the march. He also spearheaded the official social media content for it across multiple platforms, helping it become the second largest LGBTQ+ march in history and trend globally.

 
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HILLARY FOR AMERICA 2016 CAMPAIGN

R.J. was one of an elite group of influencers who were brought in at the 11th hour of Hillary Clinton’s 2016 campaign in an effort to brainstorm ways to bolster the secretary’s influence and profile on social media.

 

#HEALTHYADULTING - HEALTHCARE.GOV SOCIAL MEDIA OUTREACH

R.J. was first brought in by The White House and other organizations to help strategize outreach strategies directed at underrepresented demographics (men, people of color, millennials, LGBTQ+ people…). His subsequent video became the genesis of the Millennial social media outreach strategy for Healthcare.gov’s 2016-2017 open enrollment.

 

BLUE APRON

The popular meal box subscription service partnered with R.J.’s popular video diary channel “shep689” to make several videos promoting their service. The videos cumulatively generated hundreds of thousands of views worldwide.

 
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#4LITERS CHALLENGE CAMPAIGN - DIGDEEP

In addition to being one of the first influencers tapped to participate in the #4Liters Challenge campaign, R.J. went on to help DIGDEEP both on the ground and by producing multiple promotional materials to help recruit new influencers and brands to the campaign, helping it become bigger than ever.

 

BROOKLINEN

R.J.’s popular video diary channel “shep689” was tapped to promote popular online bedding retailer Brooklinen. The video went on to outperform most other videos in the campaign and on the channel.

 

F*CK WITHOUT FEAR - THE LOS ANGELES LGBT CENTER and TRUVADA

R.J. worked hand in hand with advocates at the Los Angeles LGBT Center to help promote healthy and safe sex practices, including use of the newly approved PrEP and PEP drug Truvada.

 

WEDDING PHOTOS - CANON CONNECT STATION

R.J.’s video diary channel partnered with Canon to help promote their new wireless Connect CS100 media hub. This video went on to perform double the standard view count and was one of the most successful in the Connect CS100 campaign.

 

PERFECT POLITICAL AD - VIDEOBLOCKS

The popular stock footage site VideoBlocks tapped R.J. to help create a comedy video promoting their subscription service.

 

#PROUDTOBE PRIDE CAMPAIGN - YOUTUBE

R.J. was tapped by YouTube to make a video as part of their #ProudToBe Pride campaign. The video ended up trending globally and being one of the most well received of the campaign.

 

GIRL STUFF AND GUY STUFF - THE FIFTH WATCHES

R.J. was brought in to help boost a campaign by Australian watch company The Fifth. The goal was to create a product review video that highlighted the construction and styling of the product while still being interesting to the viewer. His video ended up being one of the most successful in the campaign.

 

DOG REVIEWS - barkbox

The “shep689” channel was approached by the pet subscription box BarkBox to make a video promoting their service. The video went on to help start the popular “pet reviews” series across the rest of YouTube.

 

Dress Like a Gay Man - jackThreads

The popular discount menswear site JackThreads tapped R.J. to help promote their clothing to an audience outside of their usual clientele. This video ended up amassing one of the largest view counts of the entire campaign.

 
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PAPER TOWNS JOURNEY - FOX PICTURES

R.J. was tapped as part of an elite group of influencers to take part in Fox’s multi-platform campaign to promote the film Paper Towns. The campaign incorporated content and generated millions of impressions across Twitter, Instagram, Facebook, and YouTube.

 

STYLE MY BOYFRIEND - FRANK & OAK

R.J.’s diary channel “shep689” partnered with the menswear subscription service Frank & Oak to make a video as part of the then-video-trend “Style My Boyfriend”. The video ended up becoming one of the highest performing videos of the campaign.

 

Hulu plus - hulu

Popular streaming service Hulu partnered with R.J.’s “vlog channel” to create a series of videos promoting their paid subscription service Hulu Plus. The videos went on the generate hundreds of thousands of views worldwide.

 
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WARBY PARKER

R.J.’s “vlog” channel partnered with renowned discount glasses site Warby Parker to showcase their in home try on service, which encouraged viewers to participate and choose which glasses the influencers should pick.