Get to know RJ and get in touch!


Get to know R.J.


R.J. Aguiar is a writer, producer, actor, media strategist, and advocate best known for his work across social media. He first rose to notoriety with his YouTube channels “shep689” and “TheNotAdam”, and has since produced content and appeared on several other prominent YouTube and Facebook channels such as Buzzfeed, Blossom, What’s Trending, and Flama. He has also had work featured on a number in places like The Huffington Post, UPWORTHY, Daily Dot, REMEZCLA, New Media Rockstars, The Advocate, The Washington Blade, and more. He’s also acted in films such as Something Like Summer, Kiss Me Kill Me, Such Good People, and the upcoming series 365 Days of Love Letters.

As an activist, Aguiar has done work with a number of prominent nonprofits and entities including The Trevor Project, The Human Rights Campaign, GLAAD, BiNet USA, The DIGDEEP Right to Water Project, Planned Parenthood, The UN Foundation, Young Invincibles, Full Frontal Freedom, the Surgeon General, the U.S. Department of Health and Human Services, and The White House (more specifically the Obama administration). He’s worked extensively to make advancements in a number of causes, including Bi and LGBTQ rights, healthcare reform, women’s rights, gun control, racial and ethnic equality, and social justice. He was also a founding committee member and ran social media for the #ResistMarch, which was the second largest LGBTQ+ march in history.

As a speaker, Aguiar has given talks on topics ranging from Bi and LGBTQ Advocacy to mental health to the evolution of media and identity in the digital age. In addition to speaking at many schools and universities, he has also spoken at a number of prominent forums and conferences including San Diego ComicCon International, VidCon, Playlist Live, and The White House.

Aguiar has been working in digital and social media for about a decade, ever since he first began studying Mass Media Production and Creative Writing and Florida State University. Since then, he has developed a commanding presence both in front of and behind the camera as a writer, director, producer, videographer, actor, host, model, editor, and social media strategist. In addition to building personal brands that have amassed around half a million followers and driven tens of millions of views worldwide, he has collaborated with several prominent brands on a number of various social media campaigns, including Hulu, AT&T, Fox, Blue Apron, Squarespace,, Warby Parker, and more.

Aguiar is also an ordained minister, and has formerly been a champion martial artist as well as a professional circus performer.


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Some selected accolades


The Advocate Magazine’s “40 Under 40”, 2014

Official Certificate of Appreciation, City of Los Angeles, 2017

QUEERTY “Twitter Account You Should Be Following”, 2014

QUEERTY “YouTuber of the Year” Nominee, 2016

Shorty Award Nominee, 2012, 2013, 2014, 2015, 2016, 2015

YouTube “NextUp” Class of 2013

FSU “Seminole Torchbearer”, May 2011

FSU “Seminole Headliner”, December 2010

FSU “Student Star”, November 2010

Co-Winner, New York Festivals International Radio Programming Awards, News Magazine Bronze Medal, 2010